Priyanka Chopra to be brand ambassador of Nikon?

Priyanka Chopra is one person who rightly belongs to the place where she is now: 'Numero Uno'. Be it her films, hosting reality shows or brand endorsements, she is the reigning queen.

Bollywood Hungama's reliable sources inform that Priyanka has now been signed up as the brand ambassador of Nikon cameras. The source also added that the brand was looking for someone who is nothing short of a Bollywood diva. And Priyanka Chopra is someone who fitted the bill to a 'T'.

The official announcement of the same is awaited.

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Gul Panag to marry boyfriend Rishi Attari

It seems to be the year of weddings, with Lara Dutta tying the knot with Mahesh Bhupathi, and now we hear that Gul Panag will soon be walking down the aisle as well. Yes folks, the Turning 30 actress will be tying the knot with long time boyfriend and former classmate Rishi Attari, who is a pilot by profession.

Gul, who recently had a gala bachelorette party in Delhi, has her wedding scheduled to take place this Sunday in Delhi. However, the mehendi and sangeet ceremonies will be held in Chandigarh. Gul will also have a wedding reception in Mumbai for her Bollywood friends.

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Major changes in Shah Rukh's film production methods

Shah Rukh Khan's Red Chillies Production house is no more a one-man show. In what seems to be major revision in his working methods, Shah Rukh, known to have his finger in every pie, has decided to delegate more authority and power to his extremely efficient colleagues and directors.

This critical decision must be weighed in the light of Shah Rukh's decision to devote the most time to what he really loves doing the most: acting and being with his family.

Says a source close to SRK, "All these years Shah Rukh has been able to devote himself with equal passion to a number of activities both within his own production house and outside. But now, he wants to focus on what he loves best. He wants to build his equity as an actor. At the same time he doesn't want to miss out on his children's growing years."

To implement his new energy-conservation policy, Shah Rukh has withdrawn his responsibilities towards the post-production of Ra.One.

Says the source, "Earlier whenever Shah Rukh produced films, he was hand-on in every department. This time he has left the entire production and post-production in other professional hands, so much so that he hasn't even watched the rushes of Ra.One as yet. As far as he is concerned, his job as an actor and producer in Ra.One is done. His team has now taken over."

Most of Shah Rukh's associates have observed that he has now become a team player.

Says a close friend, "Earlier he took personal charge of everything that flowed out of his production house. That has changed now. Maybe it's the IPL effect on Shah Rukh. But he now insists on other professionals in his production house doing their jobs while he does his own."

Director Anubhav Sinha confirms that Shah Rukh Khan has not seen the rushes of Ra.One yet. "I've been persuading him to watch it. But he has been shrugging it off. As far as he's concerned he's moved on. 'Picture ban gayi na. Now is the time to focus on its marketing,' Shah Rukh told me. He has always been a restless soul. Now he is even more so."

This refusal to rest on laurels and to linger on current production activities is an indication of the direction Shah Rukh's life will take in the coming years.

It's time for the superstar to let others in his company make their presence felt. It's also time for the mega-star to stop being taken for granted.

For years Shah Rukh has played cameos, done guest appearances and voiceovers for friends and strangers. Now, we are told, he won't be taken for granted.

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Asha Bhosle to make her big screen acting debut in Maaee

Talent is a strange thing. It often makes the talented do things that the world looks at and says, "Why?" Or "Why now?" Talent often has no answer other than to say, "Well, it just felt right." And so you see artistes often branching out into fields other than their own, sometimes related to what they acquired fame in, sometimes not really related. So Tagore took up painting at a later stage in his life leaving an indelible mark on the field, actors like Aamir Khan and Robert Redford decided to direct. And now it is that living legend Asha Bhosle - whose voice has been instrumental in shaping the characters that actresses were trying to portray on screen - has decided to step in front of the camera herself.

Perhaps the signs of her acting ability were already seen in her music videos and even her on-camera interviews. No one who has seen Ashaji in her music videos can deny that she has an irresistible magnetism and undeniable charm on camera. It is that magnetism and charm that made producer Nitin Shankar decide on Ashaji as the perfect person to embody the title role in his debut Hindi Feature film Maaee. The film tells the poignant tale of what happens when a woman is abandoned by her only son and then goes to live with her daughter and son-in-law. It is a complex role, but director Mahesh Kodiyal has no doubt that Ashaji will be able to pull it off.

When asked what it was that drew her to make her big screen acting debut, Ashaji said in her inimitable style, "Well, to start with, it was something that I hadn't done so far. My fans know very well that I do whatever my heart says is good to do. And the moment this story was narrated to me, I connected so very strongly with it as a mother and a human being even though it was so far removed from my own life and experience. I knew then and there that there was no way I could let the opportunity to essay this character pass me by." It also added to her comfort that in this touching story of a mother-daughter relationship in the present day, the critical role of her daughter was being played by Padmini Kolhapure, not only another well regarded actress of Indian Cinema, but also someone she has worked with and knows well and last but not the least her son Anand Bhosle who felt that the script was great and whose opinion she trusts immensely.

Maaee goes on the floor in April this year and will be shot entirely in Mumbai. Ashaji is already bubbling with the creative energy that she brings to everything that she touches.

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Housefull 2 to be shot in virgin locales like Chile and Argentina

Housefull 2 will be shot in Chile and Argentina where no Hindi film has been shot before. "Besides these virgin locales, we're also shooting Housefull 2 in the UK, Phuket and Hong Kong," informs Sajid. It's not just virgin locations that turn on Sajid Khan. It's also virgin pairs. "That's why I've replaced all the girls. I've paired Asin for the first time with Akshay, John Abraham for the first time with Jacqueline Fernandez. We're looking for a leading lady for Riteish Deshmukh," informs Sajid Khan. Now that Riteish's good friend and co-star Jacqueline has moved on to John on screen, one wonders whom Riteish will get paired with in Housefull 2! Sajid is also excited about bringing the two brothers Randhir and Rishi Kapoor together. "I'm their huge fan. I had so much fun working with Dabooji in Housefull. And Chintuji is arguably the most natural entertainer we've ever had in our films. And guess what? I'm naming them 'Daboo' and 'Chintu' in the film as well." Sajid Khan is in principal against sequels. "I dropped plans of doing a sequel to my Heyy Babyy. But Housefull is a franchise. My producer Sajid Nadiadwala and I want to carry it forward. We've retained the name and the basic premise of a house crammed full with character chaos and comedy. Everything else is completely different from the first Housefull."      View Comments   |    Post Comments

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Adah Sharma to be the brand ambassador of Limca

The only thing that clicks in Bollywood is 'Style'. And what do you call someone who has got 'Style' in her name itself! No prizes for guessing that we are indeed talking about the gorgeous Adah Sharma, the PYT who made her dream debut with 1920, and ever since then, there was no looking back for this babe!

That Adah is a brand ambassador of many FMCG products is a known fact. And if Bollywood Hungama's ever so reliable sources are to be believed, then, Adah has now added yet another brand in her kitty. And the brand is Limca. The source also added that the basic reason for the company to zero down on Adah Sharma was because they were looking for someone who is fresh and young. And Adah fitted the bill to a 'T'.

Readers maybe aware of the fact that prior to Adah, Deepika Padukone and Hrishita Bhatt were the brand ambassadors of the brand.

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Minissha Lamba, Sonal Chauhan and Neha Sharma signed for Boodha

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It's a clear case of 'Teen Deviyaan' and a 'Boodha'. Well, we are talking about the film that stars Amitabh Bachchan and Sonu Sood, which goes by the name of Boodha.

And the 'Teen Deviyaan' signed for the film are Minissha Lamba, Neha Sharma (of Crook fame) and Sonal Chauhan. If that wasn't enough, the film already has the mega stars Hema Malini and Raveena Tandon! With the ensemble cast of the above, we are sure that Amitabh and Sonu will surely be spoilt for choices!

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